Phase 1: Getting Down to Brass Tacks

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I know your time's valuable. So, phase one's all about getting straight to the point. We'll sit down, whether it's over coffee or a video call, and I want to hear your story. What jobs are you after? What's bugging you about finding those jobs? I'll take a hard look at your current online footprint – website, social media, whatever you're using. Think of it like a job site walk-through where I check the foundation. I'm figuring out what's solid and what needs fixing. I'm not about cookie-cutter solutions; I’m building a roadmap that reflects your hard work and focuses on what matters: consistent jobs, smoother operations, and a reputation that brings in the right clients. This deep dive lets me create a plan that lets you focus on your trade.

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Phase 2: Scoping Out the Competition

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Next, I'll be taking a close look at your competition. I'll analyze what other local tradespeople are doing online – what's working, what’s not. This helps me identify your unique strengths and pinpoint areas where you can stand out. It's like scouting the job site before you start; you need to know what you're up against. My aim is to ensure you become the go-to expert in your area, even during slower periods. I'll use this analysis to show you how to differentiate yourself, ensuring a steady flow of work and solidifying your position as the local expert.​​

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 Phase 3: ​​Crafting Your Game Plan

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In phase three, I'll develop a custom marketing strategy tailored to your business. This includes refreshing your website copy, creating email sequences that convert prospects, and developing a straightforward content plan for your social media. It's about cutting through the noise and getting your work noticed by the right people. Think of it as organizing your toolshed; everything has its place and purpose. I'll make sure your online presence showcases your expertise and drives those valuable 5-star reviews. This strategy will allow you to spend less time worrying about marketing and more time delivering top-notch service.​​

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 Phase 4: ​Putting the Plan to Work

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Finally, I'll help you implement the new content and set up systems to drive traffic and convert it into quality leads. I won’t just set it and forget it. I'll provide ongoing support to refine and optimize your strategy based on real-time results. It’s like fine-tuning an engine; you want it running at peak performance. This means you'll consistently generate quality leads, allowing you to focus on the hands-on work you excel at. I’m here to ensure your marketing works as hard as you do, providing a steady stream of valuable clients.